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Prof. Dr. Andrea Back

The Chair of Prof. Dr. Andrea Back focuses on the innovative application of new technologies in business. Our research covers Enterprise 2.0, Mobile Business Solutions, Crowdsourcing and e-Learning.

 

The Chair of Prof. Dr. Andrea Back, focuses on the impact of internet-based and mobile applications on business in general and companies. Our research deals with improving communication and collaboration within the company (e.g. in distributed project teams) as well as with external stakeholders (e.g. in the interaction with customers). We identify innovative new technologies and apply them in business processes to enhance existing solutions and design new ones. Our research focuses on Enterprise 2.0, Mobile Business Solutions, Crowdsourcing and e-Learning. The knowledge created by our research activities is shared with our stakeholders in the form of consulting, key-note speeches and our lecturing activity at the University of St.Gallen.

For more information and an overview of our ongoing projects, please visit http://aback.iwi.unisg.ch and download our information flyer.